Book Signings – A Way to Connect With Your Audience and Build Your Platform

Many authors dream of the day that they can do a book signing.  Having people stand in line and pay money to purchase something you created and be excited about receiving your autograph can be heady. But in truth doing a successful book signing takes planning and it is a rather time-consuming way to sell[…]

stressed out writer

Why You Should Avoid Self-publishing

As an author, once you are ready to see your manuscript developed in book form, you will face a dilemma. Should you seek the help of a publishing house or take the self-publishing route? The latter means handling the printing, editing, proofreading, formatting, book cover design, ebook conversion, filing copyrights, distribution, and marketing by yourself. […]

group meeting to discuss brand

Is Your Brand Contagious? Keys to Standing Out in a Crowded Market

Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]

When You Should Work With a Ghostwriter

You probably have a great book idea and have set multiple deadlines to get the manuscript ready, but you have not honored them. Authors you look up to have probably released several works in that period. This happens to many aspiring writers when self-doubt, fear, and limited time get in their way. A ghostwriter is[…]

How to Tell Your Pandemic Story to Engage New Readers

The Covid-19 pandemic has been quite tough on the creative economy. Events got cancelled, sponsorships got shelved, and sales tanked. There are plenty of sad stories of people who were at the cusp of something significant just before the pandemic hit and lockdowns began. However, during all that, new opportunities started springing up, out of[…]

Character Development Secrets When Writer’s Block Strikes

Every writer has experienced writer’s block. When you have a story to tell but are not really sure where or even how to start. It’s a big challenge to overcome and it can easily kill what could have been a great novel. One major problem that causes writer’s block is being unsure about how to[…]

Keeping Readers Engaged Between Books

After releasing their first book, authors gain a legion of followers eager to plow through any other work they can find by the author. Unfortunately, they find little, if any. By the time a follow-up book is published, these once eager readers no longer have the same level of eagerness as before. This is one[…]

Using Short Stories or Articles To Market Your Book 

Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not[…]