The Covid-19 pandemic has been quite tough on the creative economy. Events got cancelled, sponsorships got shelved, and sales tanked. There are plenty of sad stories of people who were at the cusp of something significant just before the pandemic hit and lockdowns began. However, during all that, new opportunities started springing up, out of[…]
The biggest communication problem we have is that we do not listen to understand. We listen to reply. I wrote down this phrase in my notes because I thought it was powerful and something that I need to remind myself regularly. I only wish I knew where I heard this so I could give proper credit.[…]
I recently read a blog from Marisa Murgatroyd titled Nightmare Clients: How to Deal with Crazy Clients Without Losing Your Mind. I thought what Marisa had to say was valuable and I shared it with my own team. But it got me thinking about I think makes HigherLife distinct. Let’s be honest, we are not[…]
Back in 2015, B2B Content Marketing released their 2015 Benchmarks, Budgets and Trends—North America. The company surveyed more than 5,000 marketers in more than 100 different countries. The findings were published to help marketers around the world achieve “best in class” results. The five core strategies below will increase your visibility and generate both trust[…]
What could you do with 1,000 raving fans? Change the world? Maybe. Most people try so hard to appeal to everybody that they fail to make an impact on anybody. It doesn’t matter what product or service you offer, if you write promotional copy to appeal to the masses your prose will likely take on[…]
