Holiday Marketing

This month you are probably working hard to both wrap up the current year in a strong position and get your first quarter 2019 initiatives in place. In the process, don’t forget to take advantage of the unique marketing opportunities that the holiday season presents. Truth is, virtually every month, every week, even every day[…]

The Three Best Sales Skills You Need

This is an excerpt from my friend Jim Mathis, a “reinvention expert” I’ve come to know and respect. You can connect with Jim at www.jimmathis.com. “Sales are contingent upon the attitude of the salesman; not the attitude of the prospect.” -Clement Stone I love when someone says during a sales workshop, “I’m in the problem-solving[…]

How you respond makes all the difference…

I spent time recently with a dear friend who is struggling with cancer…she’s been in this fight for seven years. Whenever we are confronted with real human trauma, it reminds us just how fragile life is. We get so easily wrapped around the axle over things that really don’t matter. Just this morning I was[…]

Turning “Critical Clients” into “Cheerleaders”

I recently read a blog from Marisa Murgatroyd titled Nightmare Clients: How to Deal with Crazy Clients Without Losing Your Mind. I thought what Marisa had to say was valuable and I shared it with my own team. But it got me thinking about I think makes HigherLife distinct. Let’s be honest, we are not[…]

How to Create Book Titles that Sell

The first question in any book title is, what will it inspire the prospective reader to do? The obvious answer is BUY MY BOOK! OK, but what does your title and subtitle combination promise that will motivate someone to do that? There are no clear formulas that guarantee success—which is why the vast majority of[…]

Want to Reach More People? ADAPT!

I hear it all the time: The newspaper industry is dying. And yet, people’s appetite for news (and commentary that gets labelled news) seems more insatiable than ever. What happened? Newspaper companies simply didn’t adapt fast enough. People are still watching movies—they’re just not renting them from Blockbuster anymore. General Motors still makes cars—but more[…]

How to Build Up Your Relationship Currency

There is a currency in business that has more value than dollars or Bitcoin. It’s relationship currency. As a business owner, marketplace, or ministry leader, you want to increase your relationship currency. Do this first with your team, next with your clients or donors and also with your prospects, people who fit the parameters of[…]