I recently read an e-newsletter from a friend of mine, Jim Mathis that was so good I asked permission to share a summary with you. Here it is… Jim was attending a conference in Portland and flew across the continent to get there. In flight, he started feeling sick – we’re talking spending much of[…]
Last week I attended a media and broadcast convention. The exhibitors and attendees of the event were all involved in some aspect of media – radio programmers, television programmers, publishers, podcasters, cable, and online streaming networks – everyone looking to capture a wide listening, viewing, reading audience. Authors and leaders of various organizations were lining[…]
Earlier in my career, I spent many years working for a major media company founded by a gifted entrepreneur named Stephen Strang. I learned many things in my time working with Steve, but one phrase that he often said that I picked up was this; “You can’t manage what you can’t measure.” I don’t know[…]
The other day I watched a short video where groups of two people spent 4 minutes of silence, standing face-to-face with one another without saying a word – a father and a daughter, a mother, and a son. The video was powerful; in fact, it made me cry. Why? What made this short video emotional[…]
Social media presents an opportunity for authors to build a community of people who know and relate to their message and their brand. Writers have the chance to nurture their following and to be ambassadors for their work. Social media is the best place to create a buzz and even receive pre-orders when gearing up to release a new[…]
Many authors dream of the day that they can do a book signing. Having people stand in line and pay money to purchase something you created and be excited about receiving your autograph can be heady. But in truth doing a successful book signing takes planning and it is a rather time-consuming way to sell[…]
A marketing plan is a crucial publishing component for an author. A good marketing plan will give focus to your efforts to get your audience’s attention. A good plan makes it easier to get and nurture leads. Developing a sound book marketing plan requires an expert team to maximize the return on your book promotion[…]
You’ve undoubtedly heard the phrase, “One man’s trash is another man’s treasure.” Sometimes our best ideas are born from the substance of our biggest blunders. Well, here are some noteworthy ideas that started as something, let’s just say, less impressive. 1. Cornflakes: The Kellog Brothers, John, and Will were just trying to boil a pot of[…]
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