I recently read an e-newsletter from a friend of mine, Jim Mathis that was so good I asked permission to share a summary with you. Here it is… Jim was attending a conference in Portland and flew across the continent to get there. In flight, he started feeling sick – we’re talking spending much of[…]
Last week I attended a media and broadcast convention. The exhibitors and attendees of the event were all involved in some aspect of media – radio programmers, television programmers, publishers, podcasters, cable, and online streaming networks – everyone looking to capture a wide listening, viewing, reading audience. Authors and leaders of various organizations were lining[…]
Earlier in my career, I spent many years working for a major media company founded by a gifted entrepreneur named Stephen Strang. I learned many things in my time working with Steve, but one phrase that he often said that I picked up was this; “You can’t manage what you can’t measure.” I don’t know[…]
A marketing plan is a crucial publishing component for an author. A good marketing plan will give focus to your efforts to get your audience’s attention. A good plan makes it easier to get and nurture leads. Developing a sound book marketing plan requires an expert team to maximize the return on your book promotion[…]
As an author, once you are ready to see your manuscript developed in book form, you will face a dilemma. Should you seek the help of a publishing house or take the self-publishing route? The latter means handling the printing, editing, proofreading, formatting, book cover design, ebook conversion, filing copyrights, distribution, and marketing by yourself. […]
Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]
I believe there is something mystically powerful about spoken words. Words have the power to pierce flesh and blood, to both wound and inspire the human soul. Mental health counselors and psychologists make a lot of money and spend hours undoing damage created by spoken words. How many precious sons and daughters, people marvelously made in the image[…]
You and I are on a path, a journey. We are headed somewhere. Perhaps you are an intentional person; you think about where you want to go and pursue that path diligently. Oh, sure, you get hit with setbacks and detours along the way. Who doesn’t? But you try to be relentless in pursuing your[…]
