Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]
Having worked with more than five traditional publishing houses in the publication of more than ten of my books, I decided to take the leap into the hybrid publishing model offered by HigherLife. I have been blown away by their service, their attention to detail, and their rapid response to questions … it will be hard to ever expect anything less. Likewise, the active role they took in the marketing and design of the book, from start to finish, has exceeded my expectations.
Laurie Beth Jones