Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]
Most people are not all that impressed with themselves. It’s understandable. We are all too aware of our shortcomings and flaws. We all know people who are more talented, gifted, fortunate, or favored than we are. So while we can put on a good mask and work to convey confidence, inside, we know we have[…]
In the field of epidemiology there is a term called the “reproductive factor” or R0. It has to do with the rate in which a virus spreads. An R10 would indicate that for every one infected person, they will likely spread the disease to ten other people. Obviously the higher the R-factor the faster a[…]
One of the things that the direct marketing industry has taught us is to always communicate to one person. I know you are writing your story, your novel, your promotional copy, or your television script to be embraced by the masses. But put that out of your head for a moment and just talk to[…]
