Why Not Sharing Everything You Know is a Good Thing

Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]

How a Book Can Generate More Clients and Revenue, Even if You Give it Away

Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]