Great Writers Deserve a Great Editing Team

Writers sometimes shy away from hiring a professional editing team or service because of a perceived high cost. They opt to give their work to friends or freelance writers at a ‘cheaper’ rate. While the constraint of resources is understandable, there are benefits to be considered for hiring an editing team. There are many facets[…]

How To Start Building An Author Brand Before Your Book is Published

Even before your book is published, it is possible to build an author brand that creates excitement and anticipation for your product. Experienced publishers will often insist on the importance of authors creating an emotional connection with readers before even they read the author’s work. Your readers should feel as if they know you without[…]

Reach More Readers Through Audiobooks

Americans’ appetite for audiobooks continues to grow with 2019 clocking in 16% industry growth in sales.  While we see growth globally in the audiobook market, we’re presenting data here focused on a US market. With 2021 off to the races, we present seven reasons based on research from the Audiobook Publishers Association (APA) on why independent authors[…]

6 Tips For Finding A Built-In Audience For Your Book

Before penning out your first draft, you should have a specific goal that you want to achieve through your writing. It could spread awareness on social issues like the negative impact of drugs, ADD medicine, or abuse of other addictive substances like alcohol and tobacco, etc. Firstly, determine whom you’re writing the message for and how[…]

Want to Reach More People? ADAPT!

I hear it all the time: The newspaper industry is dying. And yet, people’s appetite for news (and commentary that gets labelled news) seems more insatiable than ever. What happened? Newspaper companies simply didn’t adapt fast enough. People are still watching movies—they’re just not renting them from Blockbuster anymore. General Motors still makes cars—but more[…]

Publishing in the New World – Part 2

You’ve made the decision to publish. You have your manuscript and are working to have it artfully and creatively crafted to distribute and sell. Perhaps you’re self-publishing or working with a publisher. Either way, you still need to have a plan, a strategy for getting your book into the hands of the readers you most[…]