Keeping Readers Engaged Between Books

After releasing their first book, authors gain a legion of followers eager to plow through any other work they can find by the author. Unfortunately, they find little, if any. By the time a follow-up book is published, these once eager readers no longer have the same level of eagerness as before. This is one[…]

Using Short Stories or Articles To Market Your Book 

Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not[…]

How To Start Building An Author Brand Before Your Book is Published

Even before your book is published, it is possible to build an author brand that creates excitement and anticipation for your product. Experienced publishers will often insist on the importance of authors creating an emotional connection with readers before even they read the author’s work. Your readers should feel as if they know you without[…]

6 Tips For Finding A Built-In Audience For Your Book

Before penning out your first draft, you should have a specific goal that you want to achieve through your writing. It could spread awareness on social issues like the negative impact of drugs, ADD medicine, or abuse of other addictive substances like alcohol and tobacco, etc. Firstly, determine whom you’re writing the message for and how[…]

Want to Reach More People? ADAPT!

I hear it all the time: The newspaper industry is dying. And yet, people’s appetite for news (and commentary that gets labelled news) seems more insatiable than ever. What happened? Newspaper companies simply didn’t adapt fast enough. People are still watching movies—they’re just not renting them from Blockbuster anymore. General Motors still makes cars—but more[…]

Five Non-Negotiable Strategies for Your Eblasts

When you send eblasts out to your contact lists, make sure you have these five essentials… A compelling subject line that catches people’s attention: Here’s a story that may just rock your world. Subject lines containing questions are often hard to resist: What kind of marketer are you?  An opening statement that focuses on how[…]

Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]

Keep Your Audience Wanting More…

There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]