Holiday Marketing

This month you are probably working hard to both wrap up the current year in a strong position and get your first quarter 2019 initiatives in place. In the process, don’t forget to take advantage of the unique marketing opportunities that the holiday season presents. Truth is, virtually every month, every week, even every day[…]

How to Build Up Your Relationship Currency

There is a currency in business that has more value than dollars or Bitcoin. It’s relationship currency. As a business owner, marketplace, or ministry leader, you want to increase your relationship currency. Do this first with your team, next with your clients or donors and also with your prospects, people who fit the parameters of[…]

10 Traits of Successful Authors

I’m a big believer in “content marketing” and leveraging the power of your story to build trust and authentic connection with the people you most want to serve. For many leaders, this means writing and publishing a book. What separates the successful authors from those who struggle? Here are ten things I have encountered in[…]

Five Non-Negotiable Strategies for Your Eblasts

When you send eblasts out to your contact lists, make sure you have these five essentials… A compelling subject line that catches people’s attention: Here’s a story that may just rock your world. Subject lines containing questions are often hard to resist: What kind of marketer are you?  An opening statement that focuses on how[…]

How Can You Make Your Company Stand Out?

It’s the question on organizational leader’s mind. Marketing is coming at us from all sides, all hours of the day. Even as we sleep, our email inboxes are filling up with spam, advertisements and membership offers. Our phone is constantly alerting us to texts from salespeople trying to get their foot in the door of[…]

Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]

Keep Your Audience Wanting More…

There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]