4 Things to Avoid When Marketing Your Book

A marketing plan is a crucial publishing component for an author. A good marketing plan will give focus to your efforts to get your audience’s attention. A good plan makes it easier to get and nurture leads. Developing a sound book marketing plan requires an expert team to maximize the return on your book promotion[…]

group meeting to discuss brand

Is Your Brand Contagious? Keys to Standing Out in a Crowded Market

Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]

How to Tell Your Pandemic Story to Engage New Readers

The Covid-19 pandemic has been quite tough on the creative economy. Events got cancelled, sponsorships got shelved, and sales tanked. There are plenty of sad stories of people who were at the cusp of something significant just before the pandemic hit and lockdowns began. However, during all that, new opportunities started springing up, out of[…]

Keeping Readers Engaged Between Books

After releasing their first book, authors gain a legion of followers eager to plow through any other work they can find by the author. Unfortunately, they find little, if any. By the time a follow-up book is published, these once eager readers no longer have the same level of eagerness as before. This is one[…]

Using Short Stories or Articles To Market Your Book 

Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not[…]

How To Start Building An Author Brand Before Your Book is Published

Even before your book is published, it is possible to build an author brand that creates excitement and anticipation for your product. Experienced publishers will often insist on the importance of authors creating an emotional connection with readers before even they read the author’s work. Your readers should feel as if they know you without[…]

6 Tips For Finding A Built-In Audience For Your Book

Before penning out your first draft, you should have a specific goal that you want to achieve through your writing. It could spread awareness on social issues like the negative impact of drugs, ADD medicine, or abuse of other addictive substances like alcohol and tobacco, etc. Firstly, determine whom you’re writing the message for and how[…]

Don’t Think Just Outside the Box – Build One!

We’ve all heard the phrase, “Think outside the box.” It’s a great statement…a challenge really, to expand your thinking, to consider new options, new possibilities, new ways to approach a problem or opportunity. But there is a massive difference between a person who can think outside the box and one who can build a new box. New ideas, even good ones,[…]