Earlier in my career, I spent many years working for a major media company founded by a gifted entrepreneur named Stephen Strang. I learned many things in my time working with Steve, but one phrase that he often said that I picked up was this; “You can’t manage what you can’t measure.” I don’t know[…]
Social media presents an opportunity for authors to build a community of people who know and relate to their message and their brand. Writers have the chance to nurture their following and to be ambassadors for their work. Social media is the best place to create a buzz and even receive pre-orders when gearing up to release a new[…]
A marketing plan is a crucial publishing component for an author. A good marketing plan will give focus to your efforts to get your audience’s attention. A good plan makes it easier to get and nurture leads. Developing a sound book marketing plan requires an expert team to maximize the return on your book promotion[…]
After releasing their first book, authors gain a legion of followers eager to plow through any other work they can find by the author. Unfortunately, they find little, if any. By the time a follow-up book is published, these once eager readers no longer have the same level of eagerness as before. This is one[…]
Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not[…]
I like taking personality tests – Myers Briggs, Strength Finders, Enneagram, DISC – I’m sure there are others. Probably the one I’ve used the most is the DISC test which gives you a “score” in each of these four personality types: Dominant – change-agents, leaders, extroverted, task-oriented Inspiring – outgoing, communicators, extroverted, people-oriented Supportive – reliable, consistent, stable,[…]
Everyone wants to be successful. Books are written about it. People attend seminars to discover the secret to success. Philosophers pontificate on the meaning of success. How do you define success? Well, not to be outdone, my brother recently sent me an email (You may have seen a variation of this yourself) that quantified success[…]
Americans’ appetite for audiobooks continues to grow with 2019 clocking in 16% industry growth in sales. While we see growth globally in the audiobook market, we’re presenting data here focused on a US market. With 2021 off to the races, we present seven reasons based on research from the Audiobook Publishers Association (APA) on why independent authors[…]
