When You Should Work With a Ghostwriter

You probably have a great book idea and have set multiple deadlines to get the manuscript ready, but you have not honored them. Authors you look up to have probably released several works in that period. This happens to many aspiring writers when self-doubt, fear, and limited time get in their way. A ghostwriter is[…]

How to Tell Your Pandemic Story to Engage New Readers

The Covid-19 pandemic has been quite tough on the creative economy. Events got cancelled, sponsorships got shelved, and sales tanked. There are plenty of sad stories of people who were at the cusp of something significant just before the pandemic hit and lockdowns began. However, during all that, new opportunities started springing up, out of[…]

Character Development Secrets When Writer’s Block Strikes

Every writer has experienced writer’s block. When you have a story to tell but are not really sure where or even how to start. It’s a big challenge to overcome and it can easily kill what could have been a great novel. One major problem that causes writer’s block is being unsure about how to[…]

Using Short Stories or Articles To Market Your Book 

Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not[…]

10 Traits of Successful Authors

I’m a big believer in “content marketing” and leveraging the power of your story to build trust and authentic connection with the people you most want to serve. For many leaders, this means writing and publishing a book. What separates the successful authors from those who struggle? Here are ten things I have encountered in[…]

Does your marketing get lost in the crowd?

Why Most Marketing Doesn’t Work

We live is a fast-paced, ever-changing world. It seems the demands on our time, the voices screaming for our attention get louder every day. There’s a ton of opportunity out there. So many needs to meet, ways to serve, problems to solve. Yet many organizations still struggle to succeed and grow. Why is that? Whether you run[…]