Earlier in my career, I spent many years working for a major media company founded by a gifted entrepreneur named Stephen Strang. I learned many things in my time working with Steve, but one phrase that he often said that I picked up was this; “You can’t manage what you can’t measure.” I don’t know[…]
Social media presents an opportunity for authors to build a community of people who know and relate to their message and their brand. Writers have the chance to nurture their following and to be ambassadors for their work. Social media is the best place to create a buzz and even receive pre-orders when gearing up to release a new[…]
Many authors dream of the day that they can do a book signing. Having people stand in line and pay money to purchase something you created and be excited about receiving your autograph can be heady. But in truth doing a successful book signing takes planning and it is a rather time-consuming way to sell[…]
A marketing plan is a crucial publishing component for an author. A good marketing plan will give focus to your efforts to get your audience’s attention. A good plan makes it easier to get and nurture leads. Developing a sound book marketing plan requires an expert team to maximize the return on your book promotion[…]
As an author, once you are ready to see your manuscript developed in book form, you will face a dilemma. Should you seek the help of a publishing house or take the self-publishing route? The latter means handling the printing, editing, proofreading, formatting, book cover design, ebook conversion, filing copyrights, distribution, and marketing by yourself. […]
Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]
You probably have a great book idea and have set multiple deadlines to get the manuscript ready, but you have not honored them. Authors you look up to have probably released several works in that period. This happens to many aspiring writers when self-doubt, fear, and limited time get in their way. A ghostwriter is[…]
The Covid-19 pandemic has been quite tough on the creative economy. Events got cancelled, sponsorships got shelved, and sales tanked. There are plenty of sad stories of people who were at the cusp of something significant just before the pandemic hit and lockdowns began. However, during all that, new opportunities started springing up, out of[…]
