How to Tell Your Pandemic Story to Engage New Readers

The Covid-19 pandemic has been quite tough on the creative economy. Events got cancelled, sponsorships got shelved, and sales tanked. There are plenty of sad stories of people who were at the cusp of something significant just before the pandemic hit and lockdowns began. However, during all that, new opportunities started springing up, out of[…]

Keeping Readers Engaged Between Books

After releasing their first book, authors gain a legion of followers eager to plow through any other work they can find by the author. Unfortunately, they find little, if any. By the time a follow-up book is published, these once eager readers no longer have the same level of eagerness as before. This is one[…]

Using Short Stories or Articles To Market Your Book 

Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not[…]

How To Start Building An Author Brand Before Your Book is Published

Even before your book is published, it is possible to build an author brand that creates excitement and anticipation for your product. Experienced publishers will often insist on the importance of authors creating an emotional connection with readers before even they read the author’s work. Your readers should feel as if they know you without[…]

How to Create Book Titles that Sell

The first question in any book title is, what will it inspire the prospective reader to do? The obvious answer is BUY MY BOOK! OK, but what does your title and subtitle combination promise that will motivate someone to do that? There are no clear formulas that guarantee success—which is why the vast majority of[…]

10 Traits of Successful Authors

I’m a big believer in “content marketing” and leveraging the power of your story to build trust and authentic connection with the people you most want to serve. For many leaders, this means writing and publishing a book. What separates the successful authors from those who struggle? Here are ten things I have encountered in[…]