How To Start Building An Author Brand Before Your Book is Published

Even before your book is published, it is possible to build an author brand that creates excitement and anticipation for your product. Experienced publishers will often insist on the importance of authors creating an emotional connection with readers before even they read the author’s work. Your readers should feel as if they know you without[…]

How to Create Book Titles that Sell

The first question in any book title is, what will it inspire the prospective reader to do? The obvious answer is BUY MY BOOK! OK, but what does your title and subtitle combination promise that will motivate someone to do that? There are no clear formulas that guarantee success—which is why the vast majority of[…]

10 Traits of Successful Authors

I’m a big believer in “content marketing” and leveraging the power of your story to build trust and authentic connection with the people you most want to serve. For many leaders, this means writing and publishing a book. What separates the successful authors from those who struggle? Here are ten things I have encountered in[…]

Where to Sell Your Book

Over the years, I’ve had the same conversation with multiple clients, so I think it might be valuable to have this conversation with you. When it comes to selling your book, everyone assumes that the ideal place to start selling them is through bookstores. After all, that’s why they exist, right? While it’s true that[…]

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The “R-word”—Secret Ingredient to Success…

There are lots of keys to success in life and business. Most of them involve character traits such as perseverance, having a positive attitude, going the extra mile. Lots of great books have been written about the keys to success. In fact we publish several of them. At the end of this blog I’ll provide[…]