6 Tips For Finding A Built-In Audience For Your Book

Before penning out your first draft, you should have a specific goal that you want to achieve through your writing. It could spread awareness on social issues like the negative impact of drugs, ADD medicine, or abuse of other addictive substances like alcohol and tobacco, etc. Firstly, determine whom you’re writing the message for and how[…]

Keep Your Audience Wanting More…

There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]

Press Release Strategies Made Simple

How do you write a press release that actually gets noticed and not ignored or sent “trash” or “junk mail?” Here are some simple strategies to keep in mind. Consider your audience – Are you sending the release to magazine editors, book reviewers, radio program directors, or television producers? Write your press release so that it focuses[…]

Publishing in the New World – Part 2

You’ve made the decision to publish. You have your manuscript and are working to have it artfully and creatively crafted to distribute and sell. Perhaps you’re self-publishing or working with a publisher. Either way, you still need to have a plan, a strategy for getting your book into the hands of the readers you most[…]

The Long Road to Becoming an Overnight Success

Nearly all successful people will tell you that becoming a success did not happen overnight. The guy who now earns $25,000 every time he speaks, or the woman who seems to routinely hit the New York Times bestseller list with every new novel she releases—these folks didn’t get there overnight. Yes, there are exceptions to[…]

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You Won’t Catch Any Fish In A Parking Lot

There’s an old saying: “If you want to catch fish, go where the fish are.” The marketing and publishing corollary to that saying is, “If you want to reach your audience, you need to capture their attention in the way they prefer to be reached.” Maybe you like reading the newspaper. Great. But does your target[…]

Does your marketing get lost in the crowd?

Why Most Marketing Doesn’t Work

We live is a fast-paced, ever-changing world. It seems the demands on our time, the voices screaming for our attention get louder every day. There’s a ton of opportunity out there. So many needs to meet, ways to serve, problems to solve. Yet many organizations still struggle to succeed and grow. Why is that? Whether you run[…]