Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]
I believe there is something mystically powerful about spoken words. Words have the power to pierce flesh and blood, to both wound and inspire the human soul. Mental health counselors and psychologists make a lot of money and spend hours undoing damage created by spoken words. How many precious sons and daughters, people marvelously made in the image[…]
I like taking personality tests – Myers Briggs, Strength Finders, Enneagram, DISC – I’m sure there are others. Probably the one I’ve used the most is the DISC test which gives you a “score” in each of these four personality types: Dominant – change-agents, leaders, extroverted, task-oriented Inspiring – outgoing, communicators, extroverted, people-oriented Supportive – reliable, consistent, stable,[…]
In life, there are constant demands on your time and attention. It’s easy to get lost – to find yourself going through the motions. You are working hard, paddling as fast as you can, trying to keep your head above the waterline and not drown in your to-do list. Along the way, perhaps you stop and[…]
Recently, I was on the phone with a client. We had started a ghostwriting project with them, and the first draft just didn’t turn out the way either of us hoped. Capturing someone’s story in the right way, with the right tone and “voice,” is not an exact science. Sometimes the writer nails it, but not[…]
