Chick-fil-A’s wildfire success can be attributed to any number of principles: high-quality food, well-treated employees, consistent commitment to excellence. Possibly one of the more unnoticed secrets to their success is the restaurants’ generosity with their free samples. How many times have you walked by a mall store to find a smiling employee holding a tray[…]
When you send eblasts out to your contact lists, make sure you have these five essentials… A compelling subject line that catches people’s attention: Here’s a story that may just rock your world. Subject lines containing questions are often hard to resist: What kind of marketer are you? An opening statement that focuses on how[…]
It’s the question on organizational leader’s mind. Marketing is coming at us from all sides, all hours of the day. Even as we sleep, our email inboxes are filling up with spam, advertisements and membership offers. Our phone is constantly alerting us to texts from salespeople trying to get their foot in the door of[…]
Back in 2015, B2B Content Marketing released their 2015 Benchmarks, Budgets and Trends—North America. The company surveyed more than 5,000 marketers in more than 100 different countries. The findings were published to help marketers around the world achieve “best in class” results. The five core strategies below will increase your visibility and generate both trust[…]
If you surveyed a hundred business and organizational leaders you know, I’m fairly certain you’d find that none of them started their business, chose their career or launched their mission with the goal of burning out, succumbing to the daily grind, or going quietly into the night of mediocrity. And yet many of entrepreneurs and[…]
Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]
It’s the start of a new year, and I thought this blog from a friend of mine was worth sharing. Tom Marin is a gifted strategist who runs a consulting company called Market Cues. Here’s what he has to say… Many leaders of companies – especially if they’re the founders – have a never-ending desire[…]
There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]
Want to know how to become a published author? Book a strategy call to get a step-by-step plan to get your book out to the world!
