Thanks to technology, we now all have a video camera with us at all times. Our phones capture videos of special events. Our laptops send live video feed to friends via Skype. The number of YouTube videos has doubled in the past year with 48 hours of video being posted every minute! Our eyes tend[…]
Every business has a website, but each one varies in its level of effectiveness. Does your website look like someone took a boring, static, printed brochure and posted it online? The best websites promote action, creativity, and decision-making. You want your website to be interactive – not only to provide visitors with information but to compel[…]
Chick-fil-A’s wildfire success can be attributed to any number of principles: high-quality food, well-treated employees, consistent commitment to excellence. Possibly one of the more unnoticed secrets to their success is the restaurants’ generosity with their free samples. How many times have you walked by a mall store to find a smiling employee holding a tray[…]
Back in 2015, B2B Content Marketing released their 2015 Benchmarks, Budgets and Trends—North America. The company surveyed more than 5,000 marketers in more than 100 different countries. The findings were published to help marketers around the world achieve “best in class” results. The five core strategies below will increase your visibility and generate both trust[…]
These days everyone needs a website. Can you imagine opening a retail shop and not having a sign out front to announce your presence? Having a business without a website is simply not an option. Your website is often your organization’s first impression. If it’s not a good one, you may not get a second[…]
If you’ve been reading my blog for any length of time, you know I’m passionate about the “power of story.” I believe story is the promotional currency of this generation. In fact, our company tagline is simply, “Sharing stories that change the world.” Some time ago I read an e-newsletter from Marcia Yudkin. Marcia is a[…]
