What Got You There, May Not Keep You There

It’s the start of a new year, and I thought this blog from a friend of mine was worth sharing. Tom Marin is a gifted strategist who runs a consulting company called Market Cues. Here’s what he has to say… Many leaders of companies – especially if they’re the founders – have a never-ending desire[…]

Two Words You Must Always Be Asking

When you have something important you want to communicate with an audience, I’ve learned there are two very important words you need to constantly be asking yourself. By asking these two short words, you will help ensure that your website content is more riveting, your book cover copy creates more interest, your direct mail doesn’t[…]