4 Tips for Building a Social Media Fan Base

Social media presents an opportunity for authors to build a community of people who know and relate to their message and their brand. Writers have the chance to nurture their following and to be ambassadors for their work. Social media is the best place to create a buzz and even receive pre-orders when gearing up to release a new[…]

How To Start Building An Author Brand Before Your Book is Published

Even before your book is published, it is possible to build an author brand that creates excitement and anticipation for your product. Experienced publishers will often insist on the importance of authors creating an emotional connection with readers before even they read the author’s work. Your readers should feel as if they know you without[…]

6 Tips For Finding A Built-In Audience For Your Book

Before penning out your first draft, you should have a specific goal that you want to achieve through your writing. It could spread awareness on social issues like the negative impact of drugs, ADD medicine, or abuse of other addictive substances like alcohol and tobacco, etc. Firstly, determine whom you’re writing the message for and how[…]

How to Build Up Your Relationship Currency

There is a currency in business that has more value than dollars or Bitcoin. It’s relationship currency. As a business owner, marketplace, or ministry leader, you want to increase your relationship currency. Do this first with your team, next with your clients or donors and also with your prospects, people who fit the parameters of[…]

Chicken Marketing

Chick-fil-A’s wildfire success can be attributed to any number of principles: high-quality food, well-treated employees, consistent commitment to excellence. Possibly one of the more unnoticed secrets to their success is the restaurants’ generosity with their free samples. How many times have you walked by a mall store to find a smiling employee holding a tray[…]

Website Trends to Follow

Back in 2015, B2B Content Marketing released their 2015 Benchmarks, Budgets and Trends—North America. The company surveyed more than 5,000 marketers in more than 100 different countries. The findings were published to help marketers around the world achieve “best in class” results. The five core strategies below will increase your visibility and generate both trust[…]

Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]

Keep Your Audience Wanting More…

There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]