When you send eblasts out to your contact lists, make sure you have these five essentials…
- A compelling subject line that catches people’s attention: Here’s a story that may just rock your world. Subject lines containing questions are often hard to resist: What kind of marketer are you?
- An opening statement that focuses on how your book, your product or service will help them: In other words, don’t promote your book, product or service, promote the RESULTS your potential client can experience: There was a time in my life when I made my business my god… I have since learned that dedicating my business to God is a better way to go… I dare you to read the first 5 pages of this short little parable book…As you head into spring, take time consider fresh ways to grow and how it could determine how the rest of year turns out…
- Make every eblast personal: Always write to just one person. Your salutation should read: Dear David, NOT Hey Everybody or Dear Friends
- Develop a series of eblasts each with a different hook: Send out a series of 3-5 initially and then gauge response. Pay attention to the open rate of each effort. I was in the magazine marketing business for many years. It was not uncommon to send out 10-12 renewal reminders. Why? As long as the last renewal reminder pulled a higher response than what my new business direct mail was doing, it made more sense (translate, was more cost-effective) to try one more time to keep an existing subscriber than to have to replace them with a new subscriber.
- Be Specific: Avoid cliché’s and generic sounding opening lines. The more specific you are, the more credible you are. Which sounds better: Order my program and lose weight and feel great. Or Order my program and lose 10 pounds in your first 10 days
Need help crafting winning email marketing text? Call us. We love helping our clients make authentic connections with their prospective customers. Email us at:: firstname.lastname@example.org or call our office at 407-563-4806.