I recently read a blog from Marisa Murgatroyd titled Nightmare Clients: How to Deal with Crazy Clients Without Losing Your Mind. I thought what Marisa had to say was valuable and I shared it with my own team. But it got me thinking about I think makes HigherLife distinct. Let’s be honest, we are not[…]
The first question in any book title is, what will it inspire the prospective reader to do? The obvious answer is BUY MY BOOK! OK, but what does your title and subtitle combination promise that will motivate someone to do that? There are no clear formulas that guarantee success—which is why the vast majority of[…]
I hear it all the time: The newspaper industry is dying. And yet, people’s appetite for news (and commentary that gets labelled news) seems more insatiable than ever. What happened? Newspaper companies simply didn’t adapt fast enough. People are still watching movies—they’re just not renting them from Blockbuster anymore. General Motors still makes cars—but more[…]
There is a currency in business that has more value than dollars or Bitcoin. It’s relationship currency. As a business owner, marketplace, or ministry leader, you want to increase your relationship currency. Do this first with your team, next with your clients or donors and also with your prospects, people who fit the parameters of[…]
If you’ve been alive for more than a minute or two, you’ve experienced being told no. It’s part of life. It happens to all of us. We all get told no more times that we can count. And if you’re in sales, forget about it – you probably think “no” is your middle name. But[…]
I’m a big believer in “content marketing” and leveraging the power of your story to build trust and authentic connection with the people you most want to serve. For many leaders, this means writing and publishing a book. What separates the successful authors from those who struggle? Here are ten things I have encountered in[…]
Thanks to technology, we now all have a video camera with us at all times. Our phones capture videos of special events. Our laptops send live video feed to friends via Skype. The number of YouTube videos has doubled in the past year with 48 hours of video being posted every minute! Our eyes tend[…]
Every business has a website, but each one varies in its level of effectiveness. Does your website look like someone took a boring, static, printed brochure and posted it online? The best websites promote action, creativity, and decision-making. You want your website to be interactive – not only to provide visitors with information but to compel[…]
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