globe in hand

Here’s the kind of double vision you need to have

I wear glasses – well I should say I HAVE glasses. I don’t wear them all that often. My lenses correct for two different things, reading up close and seeing things clearly at a distance.  When it comes to interacting with people, let me suggest there are two different views, two different perspectives we need to have. We need[…]

Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]

Gift

An Ancient Proverb with a Great Marketing Application…

They say, “It’s better to give than to receive.” I’m not sure who said it first. The Bible certainly teaches it (see Acts 20:35). I suspect the marketing corollary to this truth is that, “If you give, you will receive.” Now that I think about it, the Bible teaches that too (see Luke 6:38). To[…]

Value

Do You Suffer From Money Weakness?

A colleague of mine introduced me to a phrase a while back that hit home with me. He talked about suffering from a condition he referred to as “Money Weakness.” That’s an interesting phrase. What does it mean? Essentially money weakness is a condition where an individual or organization is afraid to charge a fair,[…]