Thanks to Awais Jamil for sharing their work on Unsplash. If you’ve ever built a model catapult or trebuchet for one of your kid’s school projects, you understand the principle of pulling a large object backwards in order to fling it forwards. Pitchers do it all the time. The wind-up precedes the throw. So it is in[…]
I wear glasses – well I should say I HAVE glasses. I don’t wear them all that often. My lenses correct for two different things, reading up close and seeing things clearly at a distance. When it comes to interacting with people, let me suggest there are two different views, two different perspectives we need to have. We need[…]
Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]
Should your book be a paperback or a hardback? What about the size of the book? There’s not a simple formula or a cookie-cutter answer, but there are several factors that you should take into consideration. What will the market bear? Is price a consideration? Hardback books typically have a retail price about $5-$7 higher[…]
They say, “It’s better to give than to receive.” I’m not sure who said it first. The Bible certainly teaches it (see Acts 20:35). I suspect the marketing corollary to this truth is that, “If you give, you will receive.” Now that I think about it, the Bible teaches that too (see Luke 6:38). To[…]
A colleague of mine introduced me to a phrase a while back that hit home with me. He talked about suffering from a condition he referred to as “Money Weakness.” That’s an interesting phrase. What does it mean? Essentially money weakness is a condition where an individual or organization is afraid to charge a fair,[…]
What do you do for a living? Who is your target audience? Why should someone want to hire you? What got you into this line of work? All these questions you should be able to answer in a single sentence. Call it your value statement, or “elevator speech” (a reference to how you might quickly[…]
