Chicken Marketing

Chick-fil-A’s wildfire success can be attributed to any number of principles: high-quality food, well-treated employees, consistent commitment to excellence. Possibly one of the more unnoticed secrets to their success is the restaurants’ generosity with their free samples. How many times have you walked by a mall store to find a smiling employee holding a tray[…]

Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]

Gift

An Ancient Proverb with a Great Marketing Application…

They say, “It’s better to give than to receive.” I’m not sure who said it first. The Bible certainly teaches it (see Acts 20:35). I suspect the marketing corollary to this truth is that, “If you give, you will receive.” Now that I think about it, the Bible teaches that too (see Luke 6:38). To[…]