Want to Reach More People? ADAPT!

I hear it all the time: The newspaper industry is dying. And yet, people’s appetite for news (and commentary that gets labelled news) seems more insatiable than ever. What happened? Newspaper companies simply didn’t adapt fast enough. People are still watching movies—they’re just not renting them from Blockbuster anymore. General Motors still makes cars—but more[…]

Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]