Every author wants their book to sell. Unfortunately, most authors are hoping the Book Fairly will magically swoop down and push up their title to the top of the Amazon Best Sellers List – better yet, the New York TImes Best Sellers List. While you’re waiting for that to happen, here are the most tried-and[…]
Recently I was giving a presentation to a group of up-and-coming leaders. It was a casual gig so I dressed appropriately (or so I thought) in my jeans and an untucked shirt. Problem was, my jeans were so baggy that you could probably hide the Idaho Potato truck in there and nobody would notice. My wife tried[…]
For some of us, the holidays bring great times of rejoicing. For others, you find yourself thrust into family situations that can be challenging. Holiday gatherings may force you to see and interact with difficult people, people who have hurt you deeply and people who see the world very differently from how you do. None[…]
Every business has a website, but each one varies in its level of effectiveness. Does your website look like someone took a boring, static, printed brochure and posted it online? The best websites promote action, creativity, and decision-making. You want your website to be interactive – not only to provide visitors with information but to compel[…]
You’ve made the decision to publish. You have your manuscript and are working to have it artfully and creatively crafted to distribute and sell. Perhaps you’re self-publishing or working with a publisher. Either way, you still need to have a plan, a strategy for getting your book into the hands of the readers you most[…]
What could you do with 1,000 raving fans? Change the world? Maybe. Most people try so hard to appeal to everybody that they fail to make an impact on anybody. It doesn’t matter what product or service you offer, if you write promotional copy to appeal to the masses your prose will likely take on[…]
On January 9 there was a lot of whoopin and hollering going on at our house. Why? Because my oldest son David went to Clemson and so we are all Clemson Tiger fans. Unless you don’t care about college football or you just crawled out of a time capsule, you probably know that Dabo Swinney and[…]
