How do you write a press release that actually gets noticed and not ignored or sent “trash” or “junk mail?” Here are some simple strategies to keep in mind. Consider your audience – Are you sending the release to magazine editors, book reviewers, radio program directors, or television producers? Write your press release so that it focuses[…]
In the field of epidemiology there is a term called the “reproductive factor” or R0. It has to do with the rate in which a virus spreads. An R10 would indicate that for every one infected person, they will likely spread the disease to ten other people. Obviously the higher the R-factor the faster a[…]
If you’ve been reading my blog for any length of time, you know I’m passionate about the “power of story.” I believe story is the promotional currency of this generation. In fact, our company tagline is simply, “Sharing stories that change the world.” Some time ago I read an e-newsletter from Marcia Yudkin. Marcia is a[…]
You’ve made the decision to publish. You have your manuscript and are working to have it artfully and creatively crafted to distribute and sell. Perhaps you’re self-publishing or working with a publisher. Either way, you still need to have a plan, a strategy for getting your book into the hands of the readers you most[…]
It’s no secret that publishing today is much different than it was even 5 or 10 years ago. For one thing, technology has made it easier than ever to get a book developed. It used to be that books were only printed in what is commonly referred to as “offset printing.” They still are printed[…]
Over the years, I’ve had the same conversation with multiple clients, so I think it might be valuable to have this conversation with you. When it comes to selling your book, everyone assumes that the ideal place to start selling them is through bookstores. After all, that’s why they exist, right? While it’s true that[…]
One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]
Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]
