Is Your Website a Decision-Making Machine?

Posted on May 28, 2018June 10, 2023 by David Welday

Every business has a website, but each one varies in its level of effectiveness. Does your website look like someone took a boring, static, printed brochure and posted it online? The best websites promote action, creativity, and decision-making. You want your website to be interactive – not only to provide visitors with information but to compel[…]

Press Release Strategies Made Simple

Posted on January 8, 2018June 10, 2023 by David Welday

How do you write a press release that actually gets noticed and not ignored or sent “trash” or “junk mail?” Here are some simple strategies to keep in mind. Consider your audience – Are you sending the release to magazine editors, book reviewers, radio program directors, or television producers? Write your press release so that it focuses[…]