Last week I attended a media and broadcast convention. The exhibitors and attendees of the event were all involved in some aspect of media – radio programmers, television programmers, publishers, podcasters, cable, and online streaming networks – everyone looking to capture a wide listening, viewing, reading audience. Authors and leaders of various organizations were lining[…]
Despite your best strategy and planning, sometimes the most important opportunities for your growth and success catch you by surprise. These moments of opportunity are not predictable. They catch you by surprise. For the most part, there’s nothing you can do to force them to happen. However, what you can do is be prepared to “seize the moment” when[…]
One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]
Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]
