Don’t Miss Your Moment of Opportunity

Despite your best strategy and planning, sometimes the most important opportunities for your growth and success catch you by surprise. These moments of opportunity are not predictable. They catch you by surprise. For the most part, there’s nothing you can do to force them to happen. However, what you can do is be prepared to “seize the moment” when[…]

What’s the Ideal Format for Your Message?

One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]

How a Book Can Generate More Clients and Revenue, Even if You Give it Away

Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]