Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]
One of the things that the direct marketing industry has taught us is to always communicate to one person. I know you are writing your story, your novel, your promotional copy, or your television script to be embraced by the masses. But put that out of your head for a moment and just talk to[…]
Leaders spend their days working to make their business grow. You want to reach and serve more people and in the process generate a benefit for your effort. That benefit can be increased stock value for your shareholders, improved personal wealth for you and your team, or solving a cultural problem such as homelessness and[…]
Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]
Should your book be a paperback or a hardback? What about the size of the book? There’s not a simple formula or a cookie-cutter answer, but there are several factors that you should take into consideration. What will the market bear? Is price a consideration? Hardback books typically have a retail price about $5-$7 higher[…]
When you have something important you want to communicate with an audience, I’ve learned there are two very important words you need to constantly be asking yourself. By asking these two short words, you will help ensure that your website content is more riveting, your book cover copy creates more interest, your direct mail doesn’t[…]
I recently came back from a financial success seminar hosted by two clients we serve, Ryan and Jamie Smith. It was three days filled with wit, wisdom, and tons of practical insights on wealth-building strategies for these tough economic times. Interestingly, one of the things I picked up that has stuck with me the most[…]
For years now I’ve done new employee orientations where I share with new hires some of the core values that I have observed that make the difference between being an average person and a stand-out person. Whether you are an entrepreneur, a senior executive, or just starting out on your career path, I believe that[…]
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