Two Words You Must Always Be Asking

When you have something important you want to communicate with an audience, I’ve learned there are two very important words you need to constantly be asking yourself. By asking these two short words, you will help ensure that your website content is more riveting, your book cover copy creates more interest, your direct mail doesn’t[…]

The Emotion of Your Message

Emotion sells. It doesn’t matter how many great statistics and compelling, rational reasons you have for how your product or service is better than somebody else’s, the simple truth is that a strong, emotional appeal will likely work better. Sure, some people are more left-brain, logic-oriented and tend to make their buying decisions in a[…]