Finding New Ways to Say the Same Old Thing

Posted on November 6, 2018June 10, 2023 by David Welday

One of the key questions we ask all our authors is this: What are you going to say that hasn’t been said before or how can you say it differently? To be sure, from time to time you might come up with a truly novel idea. More often than not, though, the service or product[…]

How a Book Can Generate More Clients and Revenue, Even if You Give it Away

Posted on August 7, 2017June 10, 2023 by David Welday

Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]