I Think We’ve Got It Backwards

How often do you dive into your day, your week, your month, full-steam-ahead and then work to fit in some necessary downtime to recharge your emotional, intellectual and physical batteries? It’s the American way right? Work hard and recharge – rinse and repeat!  But recently I heard a sermon that got me thinking perhaps we[…]

Two Words You Must Always Be Asking

When you have something important you want to communicate with an audience, I’ve learned there are two very important words you need to constantly be asking yourself. By asking these two short words, you will help ensure that your website content is more riveting, your book cover copy creates more interest, your direct mail doesn’t[…]

Say it Simply

In a world that is increasingly cluttered, complex, and confusing, the organization that figures out how to simplify its message stands to win. Think about the most memorable ad slogans that you can recall: “Just Do It,” “Tastes Great, Less Filling,” “Live Better, Save Money,” “We Do Chicken Right.” Coming up with just the right[…]