What could you do with 1,000 raving fans? Change the world? Maybe. Most people try so hard to appeal to everybody that they fail to make an impact on anybody. It doesn’t matter what product or service you offer, if you write promotional copy to appeal to the masses your prose will likely take on[…]
In a world that is increasingly cluttered, complex, and confusing, the organization that figures out how to simplify its message stands to win. Think about the most memorable ad slogans that you can recall: “Just Do It,” “Tastes Great, Less Filling,” “Live Better, Save Money,” “We Do Chicken Right.” Coming up with just the right[…]
Nearly all successful people will tell you that becoming a success did not happen overnight. The guy who now earns $25,000 every time he speaks, or the woman who seems to routinely hit the New York Times bestseller list with every new novel she releases—these folks didn’t get there overnight. Yes, there are exceptions to[…]
Emotion sells. It doesn’t matter how many great statistics and compelling, rational reasons you have for how your product or service is better than somebody else’s, the simple truth is that a strong, emotional appeal will likely work better. Sure, some people are more left-brain, logic-oriented and tend to make their buying decisions in a[…]
In life and in business, we all have things we want to accomplish. Few of those accomplishments can be achieved “solo.” We need each other. We need to work with each other. A key to working with other people is convincing them to join you. How can you get more people to subscribe to[…]
In January, we had our first team meeting of 2017. As you would expect, we reviewed our vision and goals for 2017 and what will be our key areas of focus. We went over each team member’s key assignments. However, we spent the majority of our time focusing on one critical topic—COMMUNICATION. Why? Because whether[…]
Recently the board chairman of one of my clients asked me to provide data on how each of the marketing initiatives I had recommended for this particular client was performing. I shared that this was a nearly impossible request. It’s like saying which of your body’s systems are performing the best, so that we can[…]
There are lots of keys to success in life and business. Most of them involve character traits such as perseverance, having a positive attitude, going the extra mile. Lots of great books have been written about the keys to success. In fact we publish several of them. At the end of this blog I’ll provide[…]
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