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Day: September 4, 2017

Make It Personal

Posted on September 4, 2017June 10, 2023 by David Welday

One of the things that the direct marketing industry has taught us is to always communicate to one person. I know you are writing your story, your novel, your promotional copy, or your television script to be embraced by the masses. But put that out of your head for a moment and just talk to[…]

Posted in Welday Wisdom Tagged marketing, personalization, promotion

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Having worked with more than five traditional publishing houses in the publication of more than ten of my books, I decided to take the leap into the hybrid publishing model offered by HigherLife. I have been blown away by their service, their attention to detail, and their rapid response to questions … it will be hard to ever expect anything less. Likewise, the active role they took in the marketing and design of the book, from start to finish, has exceeded my expectations.
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