stressed out writer

Why You Should Avoid Self-publishing

As an author, once you are ready to see your manuscript developed in book form, you will face a dilemma. Should you seek the help of a publishing house or take the self-publishing route? The latter means handling the printing, editing, proofreading, formatting, book cover design, ebook conversion, filing copyrights, distribution, and marketing by yourself. […]

group meeting to discuss brand

Is Your Brand Contagious? Keys to Standing Out in a Crowded Market

Authors may struggle to understand the need to invest in creating a brand. However, an author’s brand is just as important as that of an athlete or a trainee management consultant. The goal is to create an affinity to help sell books, skills, or merchandise. In a crowded market, where content bombards people in multiple[…]

man speaking in megaphone

Your Words Matter

I believe there is something mystically powerful about spoken words. Words have the power to pierce flesh and blood, to both wound and inspire the human soul. Mental health counselors and psychologists make a lot of money and spend hours undoing damage created by spoken words. How many precious sons and daughters, people marvelously made in the image[…]

When You Should Work With a Ghostwriter

You probably have a great book idea and have set multiple deadlines to get the manuscript ready, but you have not honored them. Authors you look up to have probably released several works in that period. This happens to many aspiring writers when self-doubt, fear, and limited time get in their way. A ghostwriter is[…]

man pushing large boulder

The Power of Momentum

Are you looking to grow more aggressively? Do you have goals you hope to achieve but seem to consistently fall short? Let me suggest that perhaps what’s missing is not a strategy, not desire, not the right players on the team but something else – momentum. Sir Isaac Newton, the famed 17th-century scientist, gave us[…]