One of the key questions we ask all our authors is this: What are you going to say that hasn’t been said before or how can you say it differently? To be sure, from time to time you might come up with a truly novel idea. More often than not, though, the service or product[…]
There’s an old saying: “If you want to catch fish, go where the fish are.” The marketing and publishing corollary to that saying is, “If you want to reach your audience, you need to capture their attention in the way they prefer to be reached.” Maybe you like reading the newspaper. Great. But does your target[…]
A colleague of mine introduced me to a phrase a while back that hit home with me. He talked about suffering from a condition he referred to as “Money Weakness.” That’s an interesting phrase. What does it mean? Essentially money weakness is a condition where an individual or organization is afraid to charge a fair,[…]
We live is a fast-paced, ever-changing world. It seems the demands on our time, the voices screaming for our attention get louder every day. There’s a ton of opportunity out there. So many needs to meet, ways to serve, problems to solve. Yet many organizations still struggle to succeed and grow. Why is that? Whether you run[…]
