Emotion sells. It doesn’t matter how many great statistics and compelling, rational reasons you have for how your product or service is better than somebody else’s, the simple truth is that a strong, emotional appeal will likely work better. Sure, some people are more left-brain, logic-oriented and tend to make their buying decisions in a[…]
Having worked with more than five traditional publishing houses in the publication of more than ten of my books, I decided to take the leap into the hybrid publishing model offered by HigherLife. I have been blown away by their service, their attention to detail, and their rapid response to questions … it will be hard to ever expect anything less. Likewise, the active role they took in the marketing and design of the book, from start to finish, has exceeded my expectations.
Laurie Beth Jones