It’s no secret that publishing today is much different than it was even 5 or 10 years ago. For one thing, technology has made it easier than ever to get a book developed. It used to be that books were only printed in what is commonly referred to as “offset printing.” They still are printed[…]
Over the years, I’ve had the same conversation with multiple clients, so I think it might be valuable to have this conversation with you. When it comes to selling your book, everyone assumes that the ideal place to start selling them is through bookstores. After all, that’s why they exist, right? While it’s true that[…]
One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]
Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]
Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]
Should your book be a paperback or a hardback? What about the size of the book? There’s not a simple formula or a cookie-cutter answer, but there are several factors that you should take into consideration. What will the market bear? Is price a consideration? Hardback books typically have a retail price about $5-$7 higher[…]
When my son Darren got engaged a few years ago, everyone from close family members to complete strangers felt compelled to offer him sage advice on how to have a successful marriage. I was at the head of that line, of course. One of the phrases he heard over and over was how having a[…]
