I recently read a blog from Marisa Murgatroyd titled Nightmare Clients: How to Deal with Crazy Clients Without Losing Your Mind. I thought what Marisa had to say was valuable and I shared it with my own team. But it got me thinking about I think makes HigherLife distinct. Let’s be honest, we are not[…]
I hear it all the time: The newspaper industry is dying. And yet, people’s appetite for news (and commentary that gets labelled news) seems more insatiable than ever. What happened? Newspaper companies simply didn’t adapt fast enough. People are still watching movies—they’re just not renting them from Blockbuster anymore. General Motors still makes cars—but more[…]
If you’ve been alive for more than a minute or two, you’ve experienced being told no. It’s part of life. It happens to all of us. We all get told no more times that we can count. And if you’re in sales, forget about it – you probably think “no” is your middle name. But[…]
Thanks to technology, we now all have a video camera with us at all times. Our phones capture videos of special events. Our laptops send live video feed to friends via Skype. The number of YouTube videos has doubled in the past year with 48 hours of video being posted every minute! Our eyes tend[…]
There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]
If you’ve been reading my blog for any length of time, you know I’m passionate about the “power of story.” I believe story is the promotional currency of this generation. In fact, our company tagline is simply, “Sharing stories that change the world.” Some time ago I read an e-newsletter from Marcia Yudkin. Marcia is a[…]
One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]
Recently the board chairman of one of my clients asked me to provide data on how each of the marketing initiatives I had recommended for this particular client was performing. I shared that this was a nearly impossible request. It’s like saying which of your body’s systems are performing the best, so that we can[…]
