One of the key questions we ask all our authors is this: What are you going to say that hasn’t been said before or how can you say it differently? To be sure, from time to time you might come up with a truly novel idea. More often than not, though, the service or product[…]
The first question in any book title is, what will it inspire the prospective reader to do? The obvious answer is BUY MY BOOK! OK, but what does your title and subtitle combination promise that will motivate someone to do that? There are no clear formulas that guarantee success—which is why the vast majority of[…]
I’m a big believer in “content marketing” and leveraging the power of your story to build trust and authentic connection with the people you most want to serve. For many leaders, this means writing and publishing a book. What separates the successful authors from those who struggle? Here are ten things I have encountered in[…]
In the field of epidemiology there is a term called the “reproductive factor” or R0. It has to do with the rate in which a virus spreads. An R10 would indicate that for every one infected person, they will likely spread the disease to ten other people. Obviously the higher the R-factor the faster a[…]
It’s no secret that publishing today is much different than it was even 5 or 10 years ago. For one thing, technology has made it easier than ever to get a book developed. It used to be that books were only printed in what is commonly referred to as “offset printing.” They still are printed[…]
Over the years, I’ve had the same conversation with multiple clients, so I think it might be valuable to have this conversation with you. When it comes to selling your book, everyone assumes that the ideal place to start selling them is through bookstores. After all, that’s why they exist, right? While it’s true that[…]
There are lots of keys to success in life and business. Most of them involve character traits such as perseverance, having a positive attitude, going the extra mile. Lots of great books have been written about the keys to success. In fact we publish several of them. At the end of this blog I’ll provide[…]
