I have a client who says, “You serve others to make it and you give to keep it.” I like that. In our pursuit of the security, peace, and comfort that money can provide us, it’s important to keep that other view in focus. We were not put on this earth to merely look out for number one, but[…]
The older I get, the more aware I am of my shortcomings. I am more and more aware of how many people there are who are just so much smarter and more determined than I am, and have achieved so much in this life. Maybe you feel like that sometimes too. But I’m coming to[…]
One morning a friend of mine was telling me about a recent visitor that came knocking at his front door. Apparently someone from a local church was going door-to-door inviting people to attend. He had a slick brochure that outlined all the church’s core theology, their biblical beliefs, their end-of-the-world views, etc. This got me[…]
A key aspect of successful marketing is differentiation – how to make yourself stand out from not just your competition, but all the other distractions. These distractions may not be direct competition to your product or service, but they do lay down a minefield of obstacles that can keep prospective customers from responding to YOU.[…]
Have you seen the TED Talk from Simon Sinek on why people buy? It’s an insightful call to evaluate and communicate the core beliefs that motivate you to do what you do. That’s right, the beliefs that motivate you to do what you do are the key to motivating people to buy what you do.[…]
“Story is the promotional currency of the new millennium and millennial thinkers.” That’s a phrase our team is probably starting to tire of hearing me say. But I keep saying it because it’s true. We are all aware that technology is pushing our society to change, to adapt at an ever-quickening pace. We are connecting[…]
So you’ve been thinking about writing a book. But if you’re like me, between the decision to write and actually writing, there’s a huge chasm filled with ignorance, insecurity, and doubt. How do you get started? Well, everyone is different, but here’s a simple strategy that works for me (and I can be fairly A.D.D. when[…]
If you pay attention to marketing folks for any length of time, you’ll hear about the importance of establishing your brand — a compelling brand, an authentic brand. Brand recognition is a powerful thing. Just think for a minute how you feel walking into an important meeting with a Starbucks coffee in your hand. Now[…]
