If you pay attention to marketing folks for any length of time, you’ll hear about the importance of establishing your brand — a compelling brand, an authentic brand. Brand recognition is a powerful thing. Just think for a minute how you feel walking into an important meeting with a Starbucks coffee in your hand. Now[…]

Alan runs a successful chain of restaurants in the greater Memphis market. He’s decided he needs a more robust marketing strategy but doesn’t really want to hire a full-time marketing manager. He makes contact with Rob and Andrea who both run small marketing firms in town. Rob meets with Alan and hands him his business[…]

Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]

As you begin your publishing journey, make sure you stay on track by establishing what I call a “Publishing Playbook.” This is a summary document where you outline basic information about your book, your audience, and your message. In your playbook answer these questions: 1. Why am I writing this book? Answer candidly and date[…]

Many companies and authors are not up to speed on SEO (Search Engine Optimization). That’s understandable, SEO is a constantly changing and evolving creature. If you’re not familiar with the term, SEO is the process by which we design our websites so that an individual searching for us, our product, or service can easily find[…]

For years, I’ve conducted new employee orientations and have shared with new-hires the core values I’ve observed that make for a stand-out person. I believe operating by these principles will bring you a higher level of influence, impact, and satisfaction. So here goes … “Dave’s Top 10 Traits of Success”: 1. Diligence. Work hard. Exceed[…]

One time while attending a charity event, I ran into one of our author clients. He said, “The publicist you connected me with is doing a great job of getting me media engagements, but it’s not translating into people buying my books.” Sound familiar? You see, the point of marketing, well, good marketing, is not[…]