With this book you will find...
"It was the great circus promoter PT Barnum who famously said, 'Without promotion something terrible happens...Nothing!.'
...Publicity is about creating an awareness of your book or product.
It is that simple.
If people don’t know about your book or your agency nothing will happen.
Your role is to give the best possible presentation possible. Presentation matters.
It matters a lot.
...The benefits of publicity are directly correlated to how you communicate your message. There are others variables as well, but the methodology is vital if you expect to connect with your audience."
-An Excerpt from Don Otis, Author of The Guide to Create Positive Publicity.