There’s an old saying: “If you want to catch fish, go where the fish are.” The marketing and publishing corollary to that saying is, “If you want to reach your audience, you need to capture their attention in the way they prefer to be reached.” Maybe you like reading the newspaper. Great. But does your target[…]
Having worked with more than five traditional publishing houses in the publication of more than ten of my books, I decided to take the leap into the hybrid publishing model offered by HigherLife. I have been blown away by their service, their attention to detail, and their rapid response to questions … it will be hard to ever expect anything less. Likewise, the active role they took in the marketing and design of the book, from start to finish, has exceeded my expectations.
Laurie Beth Jones