Want to write a bestselling book? Here’s How…

Seems everyone today wants to write a book. Since we are in the publishing and marketing business, that’s good news for us. However, I see so many people start off with good intentions and along the way get stuck. So here are my comments on how to make it happen. Have a Plan: Good intentions,[…]

Keep Your Audience Wanting More…

There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]

What’s the Ideal Format for Your Message?

One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]

Why Not Sharing Everything You Know is a Good Thing

Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]

What Is the Altitude of Your Leadership?

Leaders spend their days working to make their business grow. You want to reach and serve more people and in the process generate a benefit for your effort. That benefit can be increased stock value for your shareholders, improved personal wealth for you and your team, or solving a cultural problem such as homelessness and[…]

Two Words You Must Always Be Asking

When you have something important you want to communicate with an audience, I’ve learned there are two very important words you need to constantly be asking yourself. By asking these two short words, you will help ensure that your website content is more riveting, your book cover copy creates more interest, your direct mail doesn’t[…]

The Long Road to Becoming an Overnight Success

Nearly all successful people will tell you that becoming a success did not happen overnight. The guy who now earns $25,000 every time he speaks, or the woman who seems to routinely hit the New York Times bestseller list with every new novel she releases—these folks didn’t get there overnight. Yes, there are exceptions to[…]