February 25, 2016

Collaborative Publishing

We publish stories that make a difference.

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HigherLife’s publishing process offers you many distinct advantages. We develop customized publishing and marketing solutions tailored to help you reach your intended audience in the most compelling and effective way possible. We work collaboratively with you, not just to publish a book, but to help you position and use your book as a way to make authentic connections with the audience you most want to serve. Also, with HigherLife you retain all your publishing rights.

Publishing today just isn’t the way it used to be, and there are a lot of unhappy authors out there. HigherLife clients prove that doesn’t have to be your experience.

Let us help you avoid all the publishing landmines that derail and disappoint so many authors. We want to partner with you to help you determine the publishing process that’s right for you.

In general, there are three types of publishing services:

1. Traditional publishing
2. Self-publishing, sometimes referred to as digital or on-demand publishing
3. Collaborative publishing

Each publishing category has strengths and weaknesses.

Traditional publishing:

It has become difficult for the vast majority of authors to secure a traditional publishing contract. The reason is traditional publishers prefer to sign authors who already have sizable audience platforms. So unless you are well-known by a significant segment of society, you may find it challenging to get a traditional publisher interested in your message.

The key elements of a traditional publishing contract typically include:

  • A requirement that you assign all or a significant portion of your publishing rights to the publisher.
  • The time to market is often 18 months to 2 years.
  • Authors are typically not required to invest any of their own money to get published, though some traditional publishing contracts now require authors to purchase a specified quantity of books from the initial press run.
  • Publishers get the final say on how your book is edited and packaged.
  • The price you pay to purchase copies of your book for your own sales purposes is typically set as a percent discount off the retail selling price which is set by the publisher.
  • Most authors don’t get much marketing support. Since traditional publishers make most of their money on their “A-list” authors (which is typically the top 15%-20% of their author line-up, that’s where most of any marketing investment tends to be spent.
  • Publishers will handle getting your book represented and distributed to bookstores, distributors, libraries and other primary bookselling retail sites (referred to as “the trade”).

Self-publishing:

Self-publishing has made becoming a published author much easier. The different ways to self-publish vary depending upon whether you do all the work yourself or contract with a publishing firm to assist you.

The key elements of a self-publishing contract typically include:

  • Either you do all the work yourself or you pay for the services of your publisher to assist you.
  • Self-publishing companies tend to thrive on publishing a high volume of books in lower print quantity so most authors who work with a self-publisher may not get the level of personal care, education, or attention they need to be successful.
  • The time to market is very quick, typically 3-6 months.
  • You are not required to keep a large amount of inventory on hand because books can be reprinted digitally in very small quantities.
  • Most often self-published books are not as artfully packaged and designed as in other forms of publishing.
  • Authors don’t know what they don’t know and so many times, important steps in the publishing process are skipped and the amount of editing needed to make the book more saleable is not done.
  • Little marketing strategy is offered.
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Collaborative publishing – HigherLife’s unique, author-centric model:

For many authors, the collaborative model makes the most sense:

  • You still retain all your publishing rights.
  • You pay no publishing fee, your only cost is to purchase an initial order of books from the first press run…and this cost typically amounts to a 60%-80% discount off retail!
  • You benefit from a full team of editors, designers, publishing and marketing strategists, and copywriters who know how to take your message and craft it as well as any New York Times best-selling publishing house.
  • You get trade sales distribution and support including both print and e-book formats.
  • Your reprint costs are even lower than your initial order, typically 80%-90% off retail!
  • Your book is published in 6 months or less.
  • We pay competitive royalties on the trade sales we deliver, typically 15%-50%.

At HigherLife, you always receive the full-service treatment and the utmost in creative collaboration from a team with deep roots in the publishing industry. Every step of the way, you feel supported and equipped.

Call 407-563-4806 or use the online application below to request a FREE PUBLISHING PROPOSAL. We love helping our authors experience the thrill of making a difference!

Publishing & Marketing Application Form

Do you have a message that will make the world a better place? Do you have a story that will connect you with your target audience, a story that needs to be told? Let us help you! HigherLife is a leading multi-media publishing, marketing and brand development company with the capacity to elevate and amplify your message in a wide range of platforms (books, ebooks, video, curriculum, phone apps, etc.) to help you reach the widest possible audience.

In order to both inform you on the publishing process and help us know best how we can partner with you, please fill in this simple questionnaire to help us to catch the vision for your message.


I. HOW WE CAN CONNECT WITH YOU:

Your Name*

Address*

Your Email*

City*

State*
Work/Home Phone*

Please send us a copy of your resume or bio.

II. FIVE KEY QUESTIONS EVERY AUTHOR SHOULD ANSWER:

1. WHY did you write this message? Why do you believe this message is important? What was the compelling belief, vision or mission that motivated you to write this? Give us a bit of the back story that led to you wanting to publish this message.

2. WHO is your intended audience? Think about the typical person to whom you are writing--their age, gender, ethnicity, socio-economic status, etc. What are their common interests, common challenges, and common experiences? The more specific you are the better. You may even have a primary audience and a secondary audience in mind. If so, list both.

3. HOW will this message benefit the reader? You know what your book is about, but focus here on how will your book help the reader? How will your message help make their life better? What does your book promise that makes someone want to plunk down their hard-earned lunch money to pay for what you have to say?

4. WHAT is your unique message? What are you going to say that hasn't been said before or how are you going to say it differently? What will make your book compelling to read? Give us your “elevator speech”; that one or two sentence summary that best describes exactly what your book is about, who it’s for and how it will help the reader.

5. WHERE can you find your target audience? What marketing opportunities do you bring to the table? What contacts, endorsements, key connections, media access do you have that could be leveraged to help get your message out to the intended audience? How many copies do you anticipate ordering in the first
year? How committed are you to promoting the message of this book once it comes out

III. TELL US ABOUT YOUR MESSAGE:

1. At the moment do you have? (Check one):
A completed manuscript (please provide)A sample chapter and outline only (please provide)An outline only (please provide)

2. What is your current working title for you manuscript or message?

3. Have you ever been published before?
YesNo(please provide specifics on the publisher’s name, the date published, the amount printed and current quantity unsold and on-hand.)

4. Do you own full publishing rights to your material? (If no, please provide specifics on who owns the publishing rights and what if any limitations or restriction are on the material.)
YesNo

5. In what formats would you like to see your message developed? (Check all that apply)
Printed Book (How many copies do you anticipate selling in the first year through your own efforts?) E-BookCurriculum or small group resourceOn-line courseVideoAudio bookMobile AppOther (please specify)

We want to get to know you and vice versa. In the final section of this application below, let us know when would be the most convenient time to call.

Please initial the specific service you desire: If sending payment, please make checks payable to “HigherLife” and sent to the address indicated below.

$399 Manuscript Review (my manuscript is less than 30,000 words)$499 Manuscript Review (my manuscript is 30,000 words or more)A publishing and marketing coach (no charge for the initial consultation)A custom HigherLife publishing and marketing proposal. (No charge)

Please return this application either by e-mail to info@ahigherlife.com or send via postal mail to:
HigherLife Publishing and Marketing. PO Box 623307, Oviedo FL 32762

Thank you for completing the HigherLife questionnaire and returning it us.