February 25, 2016

Story Marketing

How do you cut through the noise?

MarketingHeaderWe live in a media-saturated culture. Even the most compelling stories need to be heard to be effective. Our Story Marketing Strategies help you leverage the power of your story to effectively connect with your target audience… and get results!

In today’s marketplace, traditional forms of advertising and marketing simply don’t work like they used to.

To connect with your audience you need to offer them value, give them something to capture their attention and earn their trust. This is the central philosophy behind what is referred to as “content marketing.” HigherLife will show you how to leverage the power of your unique story coupled with your expertise to create raving fans.

We follow a unique process shaped by our founder, David Welday, that takes you through a 4-step story marketing strategy: Define –> Align –>Tell –> Sell


FanLoveDefine

This is where HigherLife shines. We take the time needed to help you define your story. Don’t think you have a story? We think you do! You probably have never had a team like ours come in and work with you to mine the truly engaging, winsome, compelling, and unique aspects about what you do, who you are, and what you offer. We take the time needed to help you define your story.


Align

Once we have a handle on your story, we work with your in-house team to make sure all the touch points with your audience are properly aligned around your story. People today want authenticity and they want to work with organizations that resonate with a level of authenticity. Whether it is how your website looks, how your phones are answered, or how your print advertising reads, we make sure everything lines up.


Tell

Once we’ve got your story down, we tell the world! Whether it is setting up radio interviews, publishing a book, generating publicity, creating self-help kits, small group resources, creating phone apps, shooting a series of videos, whatever the medium, we tell your story well.


Sell

Ultimately you have to sell something. We get that! Whether your mission is to generate new donors for a compassionate cause, get more people to sign up for your investment services, or sell a million more widgets in the coming year, know that everything we do is all pointing towards helping you generate more revenue.


Find out how story marketing can be a powerful way to generate more leads, more donors, and earn more new business than you thought possible.

Also, consider that many businesses, charities, and associations have discovered that a book is better than a brochure. There’s a book inside you — even if you are not a writer and don’t have time to write a book. We can get that book out of you without taking more than two days of your time.

HigherLife’s Author Launch Pad Program: 1. Reviews your publishing options, 2. Strategically crafts your message, and 3. Customizes a marketing strategy that is unique to you and your content. Truth is, there are tons of creative outlets to sell your book that you haven’t even thought of!

Call 407-563-4806 or use the form below to send us an email and request a free consultation. We love helping our clients experience the thrill of making a difference!