Your brand is the story you’re telling the world.
That story needs to be authentic, clear, and compelling to get passed around. Our proven Creating a Contagious Brand process allows you and your team to come into alignment around the true power of your brand.
A brand isn’t just a logo or a tag line. Great logos and tag lines only come as a result of having a carefully crafted contagious brand strategy. Fortune 500 companies understand this. That’s why they invest millions in creating their brand strategies. You don’t have to spend anywhere near that much! Put the power well-known companies have mastered to work for you.
Developing or refining your brand begins with research on who you are, who you want to serve, and understanding your value proposition and unique position in the market. To be authentic and executable, it should involve interaction with multiple people on your team. The process in not only enlightening, it can be a lot of fun. Team members come together and get excited about helping to shape their contagious brand strategy.
Creating a Contagious Brand will result in your team having a simple, clear document we call a “brand one-sheet” that succinctly outlines your organization’s:
- Brand Vision
- Brand Promise (your target audience, product or service category, and most compelling benefit)
- Brand Personality
- Brand Affiliation (your raving fan identity)
Creating a Contagious Brand engagement can be customized to fit the size of your organization, your schedule, and your budget. Engagements typically range from 2 days to 2 months.
Call 407-563-4806 or use the form on the right side of this page to send us an email and request a free consultation. We love helping our clients experience the thrill of making a difference!
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