The power of your story
Individuals, businesses, and organizations all have a story to tell. Whether you're an author, non-profit leader, or a CEO, we believe in the power of your story to change everything. How well that story is understood, embraced, and shared is crucial to your success.
HigherLife is here to help...
Your brand is the story you’re telling the world, and it needs to be authentic, clear, and compelling to get passed around. Our proven Creating a Contagious Brand process allows you and your team to come into alignment around the true power of your brand.
We publish stories that make a difference. Retain your publishing rights and benefit from a full team of editors, designers, marketing strategists, and even ghostwriters who know how to develop and distribute your message well and in multiple, media-friendly formats.
How do you cut through the noise of our media-saturated culture? Even the most compelling stories need to be heard to be effective. Our Story Marketing Strategies help you leverage the power of your story to effectively connect with your target audience… and get results!
Consulting & Coaching
Even when you are good at what you do, it’s easy to find yourself stuck in the weeds of running the day-to-day. Coaching around your story works. Find out how our Accelerate Coaching and Publishing Coaching programs provide the breakthrough you’ve been looking for.
Publish Your Book
You need a publishing partner who understands the latest technology, market realities, and marketing strategies.
With close to a million new titles published each year, competition for sales and exposure is tremendous. Traditional publishing doesn't work or isn't available for the vast majority of authors. Fewer than 5% of books are published this way. You spend months "pitching" your book before finally giving up and choosing another path. In the meantime, precious exposure and sales have been lost.
What about self-publishing? Most authors who go this route wind up with an inferior product with little to no real marketing strategy or support. A potentially great message gets improperly developed and, as a result, sales and impact are diminished.
Consider HigherLife's unique collaborative publishing model as the ideal balance between traditional and self-publishing. You retain your rights and benefit from a full team of gifted writers, editors, designers, and marketing strategists who know how to artfully craft your message. Our work is customized and tailored to help you achieve your specific goals and reach your unique audience.
High barriers to entry | Lose your publishing rights | Minimal marketing support | Focus is on publisher sales | High development quality | Copies you buy cost you more | Slow process
Low barriers to entry | Keep your publishing rights | Minimal marketing support | Focus is on author direct sales | Typically poor development quality | Copies you buy cost less | Fast turn-around
Low barriers to entry | Keep your publishing rights | Significant marketing support | Focus is on author direct sales while providing bookstore distribution | High development quality | Very reasonable rates on author copies | Fast to medium turn-around
The Latest From Our Blog
Articles and Resources to Help You Experience the Thrill of Making a Difference
Emotion sells. It doesn’t matter how many great statistics and compelling, rational reasons you have for how your product or service is better than somebody else’s, the simple truth is that a strong, emotional appeal will likely work better. Sure, some people are more left-brain, logic-oriented and tend to make their buying decisions in a[…]
In life and in business, we all have things we want to accomplish. Few of those accomplishments can be achieved “solo.” We need each other. We need to work with each other. A key to working with other people is convincing them to join you. How can you get more people to subscribe to[…]
In January, we had our first team meeting of 2017. As you would expect, we reviewed our vision and goals for 2017 and what will be our key areas of focus. We went over each team member’s key assignments. However, we spent the majority of our time focusing on one critical topic—COMMUNICATION. Why? Because whether[…]
Recently the board chairman of one of my clients asked me to provide data on how each of the marketing initiatives I had recommended for this particular client was performing. I shared that this was a nearly impossible request. It’s like saying which of your body’s systems are performing the best, so that we can[…]
There are lots of keys to success in life and business. Most of them involve character traits such as perseverance, having a positive attitude, going the extra mile. Lots of great books have been written about the keys to success. In fact we publish several of them. At the end of this blog I’ll provide[…]
Good marketing follows certain universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers to learn and apply these universal truths to marketing their products. One of the most important “truths” is the “power of three.” Third rock from the sun Most of us learned in science class that the Earth is the third rock[…]
They say, “It’s better to give than to receive.” I’m not sure who said it first. The Bible certainly teaches it (see Acts 20:35). I suspect the marketing corollary to this truth is that, “If you give, you will receive.” Now that I think about it, the Bible teaches that too (see Luke 6:38). To[…]
On January 9 there was a lot of whoopin and hollering going on at our house. Why? Because my oldest son David went to Clemson and so we are all Clemson Tiger fans. Unless you don’t care about college football or you just crawled out of a time capsule, you probably know that Dabo Swinney and[…]
There’s an old saying: “If you want to catch fish, go where the fish are.” The marketing and publishing corollary to that saying is, “If you want to reach your audience, you need to capture their attention in the way they prefer to be reached.” Maybe you like reading the newspaper. Great. But does your target[…]
We can’t help ourselves. A new year is approaching. We want to think big, dream big. A fresh start. A do-over. A new opportunity to have your best year yet, to start a new division, to reach and serve more people, to achieve a personal financial goal. I do the same thing. I’m a visionary[…]