The power of your story
Individuals, businesses, and organizations all have a story to tell. Whether you're an author, non-profit leader, or a CEO, we believe in the power of your story to change everything. How well that story is understood, embraced, and shared is crucial to your success.
HigherLife is here to help...
Your brand is the story you’re telling the world, and it needs to be authentic, clear, and compelling to get passed around. Our proven Creating a Contagious Brand process allows you and your team to come into alignment around the true power of your brand.
We publish stories that make a difference. Retain your publishing rights and benefit from a full team of editors, designers, marketing strategists, and even ghostwriters who know how to develop and distribute your message well and in multiple, media-friendly formats.
How do you cut through the noise of our media-saturated culture? Even the most compelling stories need to be heard to be effective. Our Story Marketing Strategies help you leverage the power of your story to effectively connect with your target audience… and get results!
Consulting & Coaching
Even when you are good at what you do, it’s easy to find yourself stuck in the weeds of running the day-to-day. Find out how our Organizational and Leadership Coaching and our Publishing Coaching programs can provide the breakthrough you’ve been looking for.
Publish Your Book
You need a publishing partner who understands the latest technology, market realities, and marketing strategies.
With close to a million new titles published each year, competition for sales and exposure is tremendous. Traditional publishing doesn't work or isn't available for the vast majority of authors. Fewer than 5% of books are published this way. You spend months "pitching" your book before finally giving up and choosing another path. In the meantime, precious exposure and sales have been lost.
What about self-publishing? Most authors who go this route wind up with an inferior product with little to no real marketing strategy or support. A potentially great message gets improperly developed and, as a result, sales and impact are diminished.
Consider HigherLife's unique collaborative publishing model as the ideal balance between traditional and self-publishing. You retain your rights and benefit from a full team of gifted writers, editors, designers, and marketing strategists who know how to artfully craft your message. Our work is customized and tailored to help you achieve your specific goals and reach your unique audience.
High barriers to entry | Lose your publishing rights | Minimal marketing support | Focus is on publisher sales | High development quality | Copies you buy cost you more | Slow process
Low barriers to entry | Keep your publishing rights | Minimal marketing support | Focus is on author direct sales | Typically poor development quality | Copies you buy cost less | Fast turn-around
Low barriers to entry | Keep your publishing rights | Significant marketing support | Focus is on author direct sales while providing bookstore distribution | High development quality | Very reasonable rates on author copies | Fast to medium turn-around
The Latest From Our Blog
Articles and Resources to Help You Experience the Thrill of Making a Difference
It’s the start of a new year, and I thought this blog from a friend of mine was worth sharing. Tom Marin is a gifted strategist who runs a consulting company called Market Cues. Here’s what he has to say… Many leaders of companies – especially if they’re the founders – have a never-ending desire[…]
There’s a lot of chatter in marketing circles about the importance of building a platform, about using the power of “content marketing” to get people to connect with you. I couldn’t agree more. Many of our clients whose books we develop and publish authored a book precisely to be able to connect with more people,[…]
These days everyone needs a website. Can you imagine opening a retail shop and not having a sign out front to announce your presence? Having a business without a website is simply not an option. Your website is often your organization’s first impression. If it’s not a good one, you may not get a second[…]
How do you write a press release that actually gets noticed and not ignored or sent “trash” or “junk mail?” Here are some simple strategies to keep in mind. Consider your audience – Are you sending the release to magazine editors, book reviewers, radio program directors, or television producers? Write your press release so that it focuses[…]
In the field of epidemiology there is a term called the “reproductive factor” or R0. It has to do with the rate in which a virus spreads. An R10 would indicate that for every one infected person, they will likely spread the disease to ten other people. Obviously the higher the R-factor the faster a[…]
If you’ve been reading my blog for any length of time, you know I’m passionate about the “power of story.” I believe story is the promotional currency of this generation. In fact, our company tagline is simply, “Sharing stories that change the world.” Some time ago I read an e-newsletter from Marcia Yudkin. Marcia is a[…]
You’ve made the decision to publish. You have your manuscript and are working to have it artfully and creatively crafted to distribute and sell. Perhaps you’re self-publishing or working with a publisher. Either way, you still need to have a plan, a strategy for getting your book into the hands of the readers you most[…]
It’s no secret that publishing today is much different than it was even 5 or 10 years ago. For one thing, technology has made it easier than ever to get a book developed. It used to be that books were only printed in what is commonly referred to as “offset printing.” They still are printed[…]