The power of your story
Individuals, businesses, and organizations all have a story to tell. Whether you're an author, non-profit leader, or a CEO, we believe in the power of your story to change everything. How well that story is understood, embraced, and shared is crucial to your success.
HigherLife is here to help...
Your brand is the story you’re telling the world, and it needs to be authentic, clear, and compelling to get passed around. Our proven Creating a Contagious Brand process allows you and your team to come into alignment around the true power of your brand.
We publish stories that make a difference. Retain your publishing rights and benefit from a full team of editors, designers, marketing strategists, and even ghostwriters who know how to develop and distribute your message well and in multiple, media-friendly formats.
How do you cut through the noise of our media-saturated culture? Even the most compelling stories need to be heard to be effective. Our Story Marketing Strategies help you leverage the power of your story to effectively connect with your target audience… and get results!
Consulting & Coaching
Even when you are good at what you do, it’s easy to find yourself stuck in the weeds of running the day-to-day. Find out how our Organizational and Leadership Coaching and our Publishing Coaching programs can provide the breakthrough you’ve been looking for.
Publish Your Book
You need a publishing partner who understands the latest technology, market realities, and marketing strategies.
With close to a million new titles published each year, competition for sales and exposure is tremendous. Traditional publishing doesn't work or isn't available for the vast majority of authors. Fewer than 5% of books are published this way. You spend months "pitching" your book before finally giving up and choosing another path. In the meantime, precious exposure and sales have been lost.
What about self-publishing? Most authors who go this route wind up with an inferior product with little to no real marketing strategy or support. A potentially great message gets improperly developed and, as a result, sales and impact are diminished.
Consider HigherLife's unique collaborative publishing model as the ideal balance between traditional and self-publishing. You retain your rights and benefit from a full team of gifted writers, editors, designers, and marketing strategists who know how to artfully craft your message. Our work is customized and tailored to help you achieve your specific goals and reach your unique audience.
High barriers to entry | Lose your publishing rights | Minimal marketing support | Focus is on publisher sales | High development quality | Copies you buy cost you more | Slow process
Low barriers to entry | Keep your publishing rights | Minimal marketing support | Focus is on author direct sales | Typically poor development quality | Copies you buy cost less | Fast turn-around
Low barriers to entry | Keep your publishing rights | Significant marketing support | Focus is on author direct sales while providing bookstore distribution | High development quality | Very reasonable rates on author copies | Fast to medium turn-around
The Latest From Our Blog
Articles and Resources to Help You Experience the Thrill of Making a Difference
Over the years, I’ve had the same conversation with multiple clients, so I think it might be valuable to have this conversation with you. When it comes to selling your book, everyone assumes that the ideal place to start selling them is through bookstores. After all, that’s why they exist, right? While it’s true that[…]
One of the questions I ask prospective authors is, “Tell me why this message should be a book?” I think it’s a fair question. I don’t know about you, but I’ve read books before where my impression was that they had three chapters of decent content to share and then had 12 more chapters of[…]
Some time ago I was invited to lead a workshop for the Billy Graham Evangelistic Association. It was an honor. During one of the sessions I heard one of the speakers, Ron Hutchcraft, make a statement that stopped me in my tracks. He said, “Everybody creates programs to tell us how to evangelize others. The[…]
One of the things that the direct marketing industry has taught us is to always communicate to one person. I know you are writing your story, your novel, your promotional copy, or your television script to be embraced by the masses. But put that out of your head for a moment and just talk to[…]
Leaders spend their days working to make their business grow. You want to reach and serve more people and in the process generate a benefit for your effort. That benefit can be increased stock value for your shareholders, improved personal wealth for you and your team, or solving a cultural problem such as homelessness and[…]
Most authors I know who write a book feel the need to tell the reader everything they know about a subject. I contend that’s the wrong way to write a book. Why? Because what you have to offer your customer is way too much to be packaged in just one book. A better strategy is[…]
Should your book be a paperback or a hardback? What about the size of the book? There’s not a simple formula or a cookie-cutter answer, but there are several factors that you should take into consideration. What will the market bear? Is price a consideration? Hardback books typically have a retail price about $5-$7 higher[…]
When you have something important you want to communicate with an audience, I’ve learned there are two very important words you need to constantly be asking yourself. By asking these two short words, you will help ensure that your website content is more riveting, your book cover copy creates more interest, your direct mail doesn’t[…]